Ahead of the 2024 Tour de France, Team Jayco AlUla has proudly unveiled a striking, newly designed racing kit, inspired by its second naming rights partner, AlUla, the ancient oasis city located in the northwest of Saudi Arabia – renowned as one of the premier cycling destinations in the middle east region.
The kit design represents a drastic departure to the team’s usual colour palette and branding, with dark green derived from the verdant green oasis of AlUla taking centre stage, while the vibrant golden orange draws on the stunning desert colours and landscape of the destination.
Amidst the lively green and orange, a bold graphic pattern can be found throughout the jersey, derived from the architecture of Design Space AlUla. The eye-catching pattern is representative of many traditional architectural designs that can be found across the AlUla region.
Upon looking closely at the front of the jersey, various symbolic elements can be seen in the lower half. Each of these elements references unique landmarks in and around AlUla, celebrating the location’s vast natural beauty where heritage, art and culture converge.
From left to right, the first element reflects the design of Hegra’s tombs. Hegra, Saudi Arabia’s first UNESCO World Heritage Site, features spectacular tombs and carvings date back to the 1st century AD exist from the Nabataean civilisation that once thrived in the area.
Next, a symbol displaying the striking Maraya can be found. Maraya is a multipurpose entertainment venue and the world’s biggest building covered in mirrored glass. It is a marvel in the heart of Ashar Valley in AlUla that welcomes world renowned artists and thousands of visitors year-round.
The third symbol signifies AlUla’s abundance of wondrous historical archaeological sites, where intriguing inscriptions and rock carvings dating back thousands of years can be found.
Finally, the distinctive landmark of Elephant Rock is visible, one of AlUla’s standout rock formations that stretches up 52 metres into the sky. This remarkable formation, with warm-hued sandstone shaped by wind and water erosion over millions of years, is reflected in the jersey’s orange tones.
With a high attention to detail, a subtle graphic can be found on the bottom left side of the jersey displaying the coordinates of AlUla in the northwest of Saudi Arabia.
Commenting on the new racing kit’s reveal, Phillip Jones, Chief Tourism Officer at Royal Commission for AlUla (RCU), said: “As we roll into our third Tour de France with Team Jayco AlUla we have much to celebrate and be proud of; the success of The AlUla Tour in January, the progress of the Saudi team and the advancement of Saudi women into cycling to name a few.”
Jones continued: “We commenced this partnership at a time when very few people had heard of AlUla. We have a vision for developing AlUla as the leading cycling destination in the broader GCC region and we knew that if we could engage and educate the passionate, curious and intrepid cycling community globally, these cycling enthusiasts would be among the first to visit and see first-hand what they see in our content. I love this new kit and its representation of all that AlUla offers from nature to art, heritage and culture. Thanks to the whole team at GreenEDGE Cycling.”
Brent Copeland, Team Jayco AlUla’s General Manager is delighted to have this new look as a way of showcasing the team’s important partner on the world’s biggest stage, “The kit design is truly special and really stands out compared to the kit designs that we have had in the past. With great thought gone into every detail of this design, we will wear it with pride during the Tour de France, demonstrating our continued effort to communicate to the world the extraordinary heritage and cultural significance of AlUla. It really is a remarkable place with so many natural wonders waiting to be explored. We hope to achieve the best possible results in this new kit design as a way of showing gratitude to our loyal partner AlUla and Team Owner Gerry Ryan and Jayco.”
Unlike any previous kit design used by GreenEDGE Cycling, the squad is set to stand out as it embarks on its 13th appearance at the Tour de France, starting on Saturday, 29th June. The team aims for the highest results whilst simultaneously telling the story of AlUla during their special journey from Florence to Nice.
In August, Liv AlUla Jayco will also be seen wearing the new kit design during the Tour de France Femmes avec Zwift.
