Reggio Emilia (Italy), December 5th – Gruppo Zatti will become the BAHRAIN MERIDA Pro Cycling Team exclusive supplier of cars for the upcoming 2018 season.
Gruppo Zatti is a leader car dealership in the Italian automotive market, permanently in the ranking of the best ten dealers. A dynamic group that bases its long experience on sporting values, determination and team spirit. It firmly believes in sponsoring sport. They have supported marathons, football clubs, rugby teams and many other sports activities. Now they chose the BAHRAIN MERIDA Team and its champions to enter in the world of cycling with the South Korean brand Kia, one of the world’s fastest-growing automotive brands.
Gruppo Zatti will supply a total of 17 cars, selecting top of the line models as the all-new Kia Optima Station Wagon GT Line, a sporty and spacious car that features stylish comfort. The fleet is integrated with two Kia Sorento R REBEL, a sophisticated SUV with a high level of equipment, performance and surprising versatility to face the cobblestones and the most difficult courses of the Classics races or mountain stages.
The team will be using the cars both inside and out of races, to carry bicycles, spare parts and to support riders in every situation, as in the peloton with the team cars used by the team’s sports directors and mechanics.
This partnership is an opportunity for promoting sustainable mobility: inspired by the sustainability of cycling, Kia announced that the challenge for the future will be to reduce emissions, with the design of new models of hybrid cars like Kia Niro or electric cars like Kia Soul.
“BAHRAIN MERIDA Team is proud to partner with Gruppo Zatti and to drive a model like Kia Optima SW as our official team car on the roads around the world” comments Alex Carera, Business and Marketing Manager of BAHRAIN MERIDA Pro Cycling Team.
Kia Optima Station Wagon GT Line will be the official team car for the 2018 season
