A tribute to the past, a statement for the future, worn by the next generation: Lotto Cycling Team is celebrating 40 years of the National Lottery in the peloton with a unique cycling jersey, unveiled during the Tour of Flanders.
The salmon pink of Predictor-Lotto, the fluorescent colors of Lotto-Super Club. The blocks of Lotto-Caloi, the flame of Lotto-Adecco, and the iconic stars of the very first Lotto-Eddy Merckx jersey from 1985. It all comes together this Sunday at the Tour of Flanders. Lotto Cycling Team and the National Lottery have stitched 40 years of racing history into a single, unique piece—to celebrate the Lottery’s 40th anniversary in the peloton.
In 2025, Lotto Cycling Team will mark four decades of partnership between the National Lottery and the team—an achievement unmatched by any other cycling team in the world. What began in 1985 as a bold move by the National Lottery to promote the Lotto brand has grown into a household name in the peloton, and that legacy lives on through the next generations. Lotto has played a pivotal role in shaping professional cycling, from the development of young cycling talent to fueling Belgian cycling culture to contributing to legendary victories.
“Lotto and cycling are inextricably linked. For forty years now, the National Lottery has been investing in the future of Belgian cycling. We are a sponsor, but more than that a steadfast partner in the development of young talent and a bridge builder by bringing the sport close to Belgian cycling fans. History and future come together in this one unique Jersey” continues Jannie Haek, CEO of the National Lottery.
“The legacy of 40 years of Lotto, carried by the riders who will shape the future of the sport. It couldn’t be more symbolic. Moreover, it’s a tribute to all the riders, staff, and supporters who have been part of the great Lotto family over the past 40 years.”
“We are incredibly proud that the team will take the start of Flanders’ Finest wearing this jersey, this tribute. We will do everything we can to honor it in the best way possible,” adds the team. Both the men’s and women’s teams will wear the jersey during the Tour of Flanders, and the women will also compete in it at the Vuelta, which begins in early May.
The anniversary jersey will be available for purchase starting today via the official Lotto Cycling Team webshop for 74,95 euros.
