Online supermarket Picnic will become the first title partner of the cycling team, Team Picnic PostNL. With this partnership, Picnic will support a sports team for the first time in its history. Team Picnic PostNL competes at the highest level of international cycling in the UCI WorldTour. Through this partnership, Picnic is also expanding its brand recognition beyond the Netherlands.
The Dutch based and internationally present cycling team, Team Picnic PostNL, operates with three programs under one umbrella – Men, Women and Development. All programs use the same Keep Challenging approach whilst wearing the same distinctive two-striped kit, which in 2025 will proudly display the colours of both Picnic and PostNL in competition across the world. The new title partnership with Picnic will continue for at least four years, until and including 2028.
