The team will be known as Soudal – Quick-Step from next season, after reaching a multi-year agreement.
11-Jul-2022: Based in Turnhout, Belgium, the family-owned Soudal has been involved in cycling sponsorship for a number of years, on several different levels, and so bring with them an existing knowledge of the sport. They will join forces with Quick-Step, one of the most famous and enduring sponsors in the world of professional cycling, with the new team being named Soudal – Quick-Step.
Speaking of the announcement, Quick-Step Alpha Vinyl Team CEO Patrick Lefevere said: “We are delighted to welcome Soudal to the team. Their partnership with us allows some stability for the squad for several years. It allows us to work, together with Quick-Step, on some long-term projects and common goals that we are all aiming to achieve. Both of our title sponsors have been in cycling for several years now, so they understand how the sport works, which is really important when trying to build something together.”
This was added to by Dirk Coorevits, CEO of Soudal, who said: “A lot of the values we as a company stand for, we find back in cycling in general and this cycling team in particular, such as ambition, perseverance, strong Flemish roots and being a successful Belgian ‘export product’, being the reference in our sector, and strong leadership in combination with working with the best people on all positions. And of course, last but certainly not least: hard work. We are looking forward to seeing that hard work and our partnership with Patrick’s team bearing fruit in the coming years.”
The news was also welcomed by Ruben Desmet, the President of Unilin flooring (the company behind the Quick-Step brand): “We have been with the team for 20 years. Joining forces with Soudal marks a new chapter in that story. A story we want to continue with a long-term commitment. The team and Unilin, the company behind the Quick-Step brand, have pushed the boundaries together. Unilin has become an international industrial player, and the team, one of the best in the world. Now it’s time to grow further, invest in talented youth and be competitive on all fronts.”
About Soudal
Soudal is the largest independent producer of sealants, adhesives and PU foam products for specialists and private users in Europe. With more than 4,000 employees and 24 production sites on 5 continents, this 100% Belgian family-owned company, founded by Vic Swerts, is a major international player and expert in specialty chemical building materials. Extensive investments in R&D, combined with a long-term vision of innovation and adapting to local market requirements, have formed the basis for the company’s exceptional performance.
About Quick-Step
Craftsmanship, quality, creativity: that’s Quick-Step.
We are a Belgian interior design brand that creates stylish floors bursting with innovative technology. Whether you love laminate, vinyl tiles & planks or wood, we design floors that are easy to install and maintain for a lifetime.
All our floors are developed and produced in-house by our Floor Designers, for whom nature is the greatest source of inspiration. You can rely on our experience, that goes back over 30 years. Together we transform houses into homes, where love has no limits and you can live life fearless. It’s time to start dreaming.
About Unilin Group
Unilin Group is a worldwide leader in interior design and construction. We develop, manufacture and market laminate flooring, luxury vinyl tiles, vinyl roll, engineered wood flooring, carpet tiles, wall-to-wall broadloom, wood-based and decorative panels, industrial flooring, wall and roof systems and insulation boards. We employ more than 8200 people in 105 locations across the globe of which 30 are production sites. Together, we achieved a € 2.7 billion turnover in 2021. Our customers and partners know us as Unilin, or from our flooring brands such as Quick-Step, Moduleo, and Pergo. Investment in passionate people, innovative brands and sustainable technology is a given for us.
