Kicking off the new year, Team Sunweb are proud to announce that they have teamed up with Lazer as their helmet supplier and technology partner. Lazer will supply Team Sunweb with the latest developments in cycling helmets, focusing on state-of-the-art innovations in safety, aerodynamics and comfort.
The partnership between the team and Lazer marks the start of Lazer’s anniversary year, with which it brings 100 years of experience within head protection to the team.
Mike Smink, Commercial Director of Lazer Sport: “We are extremely proud to partner with the world-class Team Sunweb. Together with the experts and riders at the team we will push our future developments forward, aiming to enhance safety, performance and comfort, eventually for all cyclists around the world.”
Iwan Spekenbrink, CEO of Team Sunweb: “With the addition of Lazer as our technical partner, Team Sunweb’s experts and Lazer will work closely together to make the next steps in aerodynamics, as well as safety improvements and temperature control. The first wind tunnel tests look extremely promising, we are therefore confident that the cooperation with Lazer will support our ambitions for the years to come.”
About Lazer
Lazer is the world’s first-established helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Lazer’s products are the result of 100 years of experience, passion and dedication. Lazer is always trying to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into one of the most innovative helmet companies in the world.
