New Santini kits for 2021
Bergamo, Italy – Refreshed from a successful sporting year, Trek-Segafredo is ready to embark on a new campaign in updated kits provided by our clothing partner Santini Cycling Wear. The kits are made from eco-friendly recycled fabrics, same as 2020, and feature innovative protective side panels.
Italian national champion Elisa Longo Borghini and compatriot Nicola Conci paid a visit to the Bergamo-based factory to see where the magic happens and help us launch the new kits.
Our Women’s WorldTour winning team retain their recognizable visual identity with a remixed color palette and continuation of the popular torso pattern.
Lead designer Brian Lindstrom explained: “The women’s kit has a strong identity with the pattern; it seems to have taken hold, and people like it. When designing the new kit, we thought about taking the foundation and spinning around the colors to see if we could get something fresh that updates it.”
While the women’s kit changes are apparent, fans might struggle to spot the minimal changes to the men’s clothing. We’ve opted to retain our classy design from 2020 for the upcoming season.
“Right now, we’re in our zone of what we know and what we’re known for, and this is what people identify the Trek-Segafredo team with,” Lindstrom continued. “The current kit is an evolution of the last few years, but even if you go back to 2014 when we had our first Trek Factory Racing team, it was still really minimal and clean. It was black and white with some tonal pinstripes. The same idea held true then: we want to keep it clean, minimal, and timeless. I do think there’s something to be said for a sport like cycling where it is important to be able to identify a team in the peloton.”
For now, the new kits are sticking true to their established identities. “We decided to carry forward the look for the bikes and kit, but for 2022, we’ll see how that goes…” Lindstrom teased.
“We’ve been working with Trek-Segafredo since 2018, and year after year, we’re more and more proud to continue our support,” commented Monica Santini, CEO of Santini Cycling Wear. “This commitment is part of our long tradition in terms of clothing supplier for professional teams.
“The partnership with Trek-Segafredo also brought a strong eco-friendly footprint, thanks to the seasonal clothing delivery with zero plastic packaging. Most of all, the kit is made with fabrics derived from the latest generation of recycled yarns, which allowed us to guarantee our athletes a top-quality clothing produced with a low-level environmental impact.”
